Welcome to the dark side
of advertising.
Relax. No souls were sold. Just some timelines shortened.
I’ve been experimenting with AI since its earliest useful days, finding ways to fold it into real creative workflows: concepting, visual development, campaign world-building, motion, and production-style execution. The projects here use AI to move faster, build richer visual worlds, and make “what if?” feel a lot closer to “holy shit, that works.”
Give AI a point of view, and suddenly you can make…
Pfizer - "Covid Holiday Classics"
What do holiday movies and COVID-19 have in common? They both tend to show up around the same time every year. Because like it or not, COVID is still around—ready to throw a wrench in the traditions we look forward to all year.
So instead of ignoring it, we leaned into it. We reimagined iconic holiday movie posters through the lens of the pandemic, turning familiar classics into playful reminders that COVID hasn’t completely disappeared. Each poster points to Pfizer resources on staying up to date on vaccines—an easy step that can help keep the holidays on track.