Apology from the Nigerian Prince
The Nigerian Prince is the most famous Internet scam artist in the world. But what if his deceitful spamming ways were simply the result of bad judgment caused by hunger? To make up for it, the Nigerian Prince will send out a mass email apologizing for what he has done. He will include a link to his bank account where visitors will receive an apology gift from him –a free Snickers. To increase the shareability of the campaign in the social world, the apology email will also exist on it's own website – www.ApologyFromThePrince.com
We bought an email list and sent out a lot of these...
Social Media posting brought users to our old-school-looking "email" website (After all, this all did go down in the 90's). From there, they were directed to a fake Nigerian Bank website. Once there, they can enter the Nigerian Prince's bank account number to redeem a free Snickers® Bar.