Come Together

When the U.S. government shut down, Americans were left waiting while leaders in Washington argued. Across political lines, there was one thing people agreed on: it was time to come together and reopen the government.

We transformed a newspaper ad into a petition, inviting people to sign the ad itself and bring it into Starbucks. By turning a traditionally passive medium into a moment of collective action, the idea tapped into Starbucks’ role as a national gathering place to amplify millions of voices. Nearly 7,000 stores became places where those voices were heard, with signatures collected, boxed up, and hand-delivered to the Capitol—making the message impossible to ignore.

BBDO: Chief Creative Officer, Worldwide: David Lubars // Executive Creative Director: Dennis Lim // Executive Creative Director: Juliana Cobb // Senior Art Director: David Baden // Head of Planning: Jeff Kenyon // Account Lead: Jeff Mordos // Account Manager: Catherine Wright // Account Executive: Miranda Hardy

Starbucks: Global Chief Marketing Officer, Sharon Rothstein // SVP, Leader Global Brand Voice, Terry Davenport