Pfizer - "Covid Holiday Classics"

What do holiday movies and COVID-19 have in common? They both tend to show up around the same time every year. Because like it or not, COVID is still around—ready to throw a wrench in the traditions we look forward to all year.

So instead of ignoring it, we leaned into it. We reimagined iconic holiday movie posters through the lens of the pandemic, turning familiar classics into playful reminders that COVID hasn’t completely disappeared. Each poster points to Pfizer resources on staying up to date on vaccines—an easy step that can help keep the holidays on track.