I approach healthcare through a human lens first, because behind every treatment, diagnosis, or dosing instruction is a real person trying to get through real life. My goal is to make healthcare work that doesn’t feel like healthcare work — work rooted in a strong, undeniable idea, built to hit harder, feel sharper, and stand apart in a category crowded with caution and sameness. I understand the barriers, precision, and process pharma demands, and I know how to push through them without letting the work lose its soul.
Pfizer PAXLOVID — How-to Video
Learning how to take your meds doesn’t have to be boring. In this fun and educational video, we overhaul some complicated dosing instructions (that patients were screwing up) and created an engaging, easy-to-follow and helpful piece of content. The video featured on the Pfizer PAXLOVID website and used in social endeavors.
Epclusa — “The Today List”
“The To-Day” List is a real-patient campaign designed to drive urgency around curing Hepatitis C with EPCLUSA. For many people in addiction recovery, treatment gets pushed aside as they focus on getting clean and rebuilding their lives—even as untreated Hep C becomes more dangerous over time. The campaign reframes getting cured as an immediate, life-changing step: moving it from their to-do list to their To-Day List.
Fully integrated across TV, social, digital, and web, it meets people wherever they are in recovery. At its heart are real patients, not actors, sharing the moment they took control of their future. Through cure dates and personal milestones, each story makes recovery feel tangible, hopeful, and unforgettable.
Broadcast
Campaign Surround Sound
Brochure
Social
Banners
Work that wins the room.
A curated selection of work from healthcare pitches that made the final presentation and helped win the business. Fast, focused, and built to showcase bold thinking, these ideas reflect the kind of creativity and strategic rigor that earns attention in high-stakes rooms.
Kevue — RX Pain Reliever
This unbranded campaign for Kenvue reframes pain management around a powerful promise: opioid-level relief without the risk of addiction or dependence. In a category shaped by tradeoffs, the idea introduces a new standard—real efficacy without the baggage of opioids.
In the week leading up to the pitch, we sent the client team Pain Invaders—a custom retro arcade game built around the idea of taking down pain. It was a playful, unexpected way to bring the pitch to life before we ever entered the room, while showing the kind of inventive thinking behind the work.
TEVA CNS — Corporate Campaign
Advancing care in central nervous system disorders takes more than expertise—it takes nerve. That idea became the foundation of this campaign for Teva, positioning progress in CNS as an act of courage, resilience, and determination. It Takes Nerve captures the spirit of pushing beyond barriers, challenging what exists, and pursuing innovations that can meaningfully improve people’s lives.
Alcon — RX Eye Drops
For this Alcon pitch, we explored multiple concepts built around a compelling promise: an Rx eye drop designed to tackle every dry eye symptom. The ideas brought fresh energy to the category, expressing total relief in ways that felt playful, human, and emotionally rewarding.
SPIRIVA Social
Pharma advertising has tons of rules—especially in the social space. But what if we could take these everyday hurdles (cough, cough… lots of legal) and use them to our advantage? Here’s some proof that we can make a fair balance, well a bit less unfair, while making videos that still break the mold, and literally the space, of healthcare social advertising.
JYNARQUE — Making rare diseases more approachable
APKD is a rare and hereditary disease, passing through generations and resulting in inevitable kidney decline—until now. “Make Family History” is a campaign that celebrates family firsts, while empowering patients to create a bit of their own family history when they can be the very first to fight back against APKD.
JYNARQUE unbranded brochure
The Trevor Project — Transgender Suicide Awareness Campaign (pro bono)
With transgender youth facing alarmingly high rates of attempted suicide, this campaign was created to bring urgent attention to a crisis too often overlooked. By featuring real transgender teens who lost their lives, the work challenges preconceived notions of gender while forcing viewers to confront the devastating reality behind the statistic. The goal was to drive at-risk teens to the Trevor Lifeline, where 24/7 support could help change the outcome.