Pfizer —"Dreams"

To drive positive brand sentiment, this campaign showcases the childhood dreams and experiences that inspired real Pfizer scientists to dedicate their lives to developing medicines. Our film “Dreams” is based on the true story of Pfizer scientist Rosemary Orciari, who dedicated her life to cancer research after surviving the disease as a child.

Directed by Robert Stromberg

Recognition:

MM&M Awards
Silver (Best Film or Video)
Silver (TV advertising campaign of 2018)

Manny Awards
Finalist (Best Consumer Campaign)