Win at Football
This was the first-ever campaign for Yahoo! Fantasy Sports, built around a simple truth: In fantasy football, every win is an opportunity to make the loser feel worse. And if you manage your fantasy team on Yahoo, you’ll be winning so much that you’ll have to find new ways to rub it in your friends’ faces. This campaign explores the fun and creative ways friends gloat and celebrate their fantasy football dominance.
Shot by Tony D'Orio
RESULTS: The campaign generated over 30 million YouTube views, dramatically outperforming all previous brand benchmarks. It delivered a 119% ROI, drove positive lift across every key brand metric, increased aided awareness for Fantasy Football by 10%, and achieved a record-setting 66.9% year-over-year league retention — the highest in brand history. Its impact led to expansion across all Yahoo Fantasy properties — turning a single-season push into a scalable platform.
The campaign extended into digital and social with fun banners, page takeovers, facebook carousels ads, GIF's and cinemagraphs.
Levi Stadium Activation - We built an extravagant football themed throne in Levi Stadium (imagine Game of Thrones with a football twist) where people can show how they rule their league by sitting atop the WIN AT FOOTBALL Throne. From there, you're able to take pictures and create GIF's that can be posted directly to social media, or to your Yahoo Fantasy league to smack talk your buddies.
Here's my original sketch for the WIN AT FOOTBALL Throne that sold in the concept.
Campaign Case Study
